Lee to launch childrenswear collection in Europe
09/12/2021
The collection, which will include denim styles, tops and accessories - will be produced under license by Brand Machine Group.
Simon Fisher, managing director for Europe, the Middle East and Africa, said he was looking forward to introducing Lee to the next generation.
He said: “We are proud to partner with BMG on this range, and have been really pleased to see how hard their team has worked to help us bring our pioneering spirit and heritage styles to the whole family across EMEA.”
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