The South Korean arm of denim and casualwear brand Lee, distributed by Seoul-based organisation Barrels within the country, has collaborated with local natural indigo-dyeing artist Jimin Blue on a range of tops and shirts. 

Using a traditional Korean method of hand-dyeing, which dates from the time of the Joseon Kingdom (1392-1910), the technique involves harvesting the persicaria tinctoria plant during the summer months only and then following a process of fermentation.   

A spokesperson for the brand in Korea commented that the partnership complements Lee’s global environmental strategy by making sustainability “practical” for everyday life.  

Image: Lee Jeans Korea via Instagram. 

Share this story: