Chloé redesigns denim for circularity - insidedenim: Glo InsideDenim

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Chloé redesigns denim for circularity

26/01/2022
Chloé redesigns denim for circularity
Richemont-owned luxury Parisian fashion house Chloé, lead creatively by designer Gabriela Hearst since December 2020, recently unveiled its Circular Denim project, inspired by the Ellen MacArthur Foundation’s Jeans Redesign initiative. 

The brand revealed that its “circular” denim has been fashioned from deadstock 100% cotton fabric, with corozo buttons (made from a kind of Ecuadorian nut) and recyclable embroidery threads. 

Chloé said that it is committed to positively impacting both people and planet, and that its Circular Denim line “embodies” this philosophy.

Image: Chloé.
 

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