TrusTrace offers 'near real-time' traceability
Traceability platform provider TrusTrace has launched the TrusTrace Certified Material Compliance, which enables near real-time traceability at the material level, according to the Stockholm-based company.
This will allow brands to capture data from supply chain transactions, meaning finished goods have information already associated with them when they arrive at market.
It can also calculate discrepancies between inputs and outputs, supporting greater efficiencies in production while keeping waste out of landfills, according to the company.
Shameek Ghosh, CEO of TrusTrace, said: “In the midst of global greenwashing and challenges with unsubstantiated claims, brands and regulators are moving quickly to instil confidence among consumers that products are, indeed, as sustainable as they claim to be. Brands that want to establish near real-time traceability at the lot level by mapping the movement of raw materials to finished goods, and to automatically calculate the sustainability metrics.
“By linking all purchase orders to production steps, certificates, supplier declarations and quality reports on the TrusTrace platform, Certified Material Compliance helps brands manage risk and compliance and allows them to prove sustainability claims with confidence.”
One of the first adopters is adidas, which documented more than 1 million transactions covering 10,000 materials and styles across 8,000 facilities within the first four months of operating the platform.
The European market is considering regulatory initiatives such as requiring claims to be backed by common measurement methodologies, and France and Denmark have already crafted legislation on documentation requirements for ESG claims.
TrusTrace was supported by Amsterdam-based Fashion for Good in 2018. Its managing director, Katrin Ley, said: “For brands, supply chain due diligence and sustainability strategies need material traceability, provided by reliable, digital platforms such as TrusTrace, to build data-informed visibility of supply chain journeys to truly transition to more sustainable practices.”
Read more about this, and other tracking and tracing tehcnologies and platforms, in 'New tools of the trade' in our Features section.
