Wrangler plays up its heritage
06/04/2022
The Wrangler Reborn collection features some of the brand’s iconic styles, including its Cowboy Cut jeans. Innovative when first introduced, they have flat rivets to avoid scratching, two additional belt loops and a deeper watch pocket.
This range of pre-loved items aligns with the revival of western styles in mainstream fashion, the Kontoor-owned brand said. It also aligns well with its WeCare Wrangler sustainability platform by diverting old denim pieces from landfills.
To further emphasise its commitment to sustainability, Wrangler will be introducing an Earth Jean later this month.
Image courtesy of Wrangler
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