Wrangler gives denim waste another chance
After a successful launch in 2022, denim brand Wrangler has launched the second instalment of Wrangler Reborn – a limited-edition collection that celebrates upcycling.
The brand teamed up with BVH Services’ brand Beyond Retro. BVH is one of the largest vintage retailers in Europe.
The collection includes classic styles reworked from discarded denim, including the Greensboro Straight Leg Jean, Reworked Short, Icon Jacket and Heritage Shirt.
Vivian Rivetti, Wrangler’s head of design, said: “The collection spotlights the resilience of high-quality denim and Wrangler’s commitment to crafting quality pieces that can be passed down from generation to generation.”
The limited-edition pieces are available for purchase online or in selected stores. Prices range from $90-180.
