Hiut ventures into takeback and resale
30/08/2022
In exchange for a £50 ($58) Hiut voucher, the company is inviting customers to return their used denims to be washed, photographed and ultimately resold on its website as “rare finds”.
Those interesting in participating are asked to add the Déjà Blue programme to their cart and checkout for free via Hiut’s online store here. On completing checkout, they will learn how to return their jeans and receive their voucher. The brand described the scheme as a small step towards lowering its impact.
Read more about Hiut and UK-made denim in Inside Denim here.
Image: Hiut Denim Co.
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