Hiut’s summer collection showcases Isko washes

17/05/2023
Hiut’s summer collection showcases Isko washes
Welsh jeans brand Hiut has launched a short-run stone-wash-style collection for summer, with effects created at Isko’s R&D lab in London.

The companies have been working together since the Turkish fabric producer launched the UK facility to help local brands test wash effects and learn about impact-reducing technology.

The new collection uses ozone and lazers to create worn effects and a nebulisation process that it claims reduces water use by 80% by employing a mist.

Hiut, which has been using Isko’s fabric for 12 years and launched its first washed collection in 2021, said: “We feel very lucky that we have got work to with Isko to push the boundaries in this way. It’s the future and we are proud to be part of it.”

Isko launched a second Creative Lab, in Germany, last September.