Hiut first to launch range from Isko’s new London wash lab
30/09/2021
The companies worked together to create the Rosie Slim Fit Utility Jean and the Betty Taper Jean, Hiut’s first washed styles.
They use nanobubble technology to reduce water consumed in the washing process, with 100% of the water certified as recycled.
Sara Ladd, product manager at Hiut, said: “We feel really lucky to be working with Isko to produce a washed denim jean with such a low impact.
“To have the Creative Room in London is so fortunate for us. All the incredible technology helps dramatically reduce the amount of water, almost 10 times less than regular washing.”
Isko is part of Sanko Tekstil. It has a presence in 35 countries.
Image credit: Hiut
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