Giorgio Armani is all in for denim at 10 Corso Como
Italian luxury label Giorgio Armani has released its second collaborative collection with retail concept store 10 Corso Como, originally founded by gallerist and journalist Carla Sozzani in Milan in 1990, this time around in all-denim with cognac leather detailing.
Taking unwashed denim as its canvas, the range variously includes western-style boots, a trench coat, both single- and double-breasted jackets, a bandeau bra top, shorts, a midi skirt, wide- and straight-legged jeans, a waistcoat, a tie and two different shoulder bag styles, plus a bucket hat, belt and a nappa leather biker jacket with 100% linen denim inserts, lined with 100% cotton denim fabric.
Co-branded complementary merchandise, including 100% cotton hoodies and tees, round out the offer.
The retailer described the line-up as a “synthesis of both unmistakable style and the exploration of unexpected territories” in its promotional copy. Already available for purchase online, the collection is also shoppable via select stores in New York, Shanghai and Bergamo, as well as at 10 Corso Como in Milan.
Later this month, it will be sold at Giorgio Armani’s Isetan Shinjuku location in Tokyo between March 15 and 21.
Image: the collection launched inside Italian artist Flavio Favelli’s 20-square-metre ‘Mobilia Essay’ installation (2015), erected within 10 Corso Como Milan. Credit: Piercarlo Quecchia/DSL Studio.
