Gap celebrates its hoodie heritage

15/08/2025
Gap celebrates its hoodie heritage
San Francisco-based denim brand Gap took part in the Bay Area music festival Outside Lands festival last week with two special events. A Hoodie House offered festival-goers an opportunity to customise the sportswear basic in a partnership with Holy Stitch!, a local non-profit dedicated to supporting youth and displaced workers through tailoring and design. 

Another highlight for the retailer was the dress singer-songwriter Gracie Abrams wore for her stage performance which was designed by the retailer’s creative director Zac Posen. 

Image courtesy of Gap Inc.