Fashion for Good to close museum as part of widespread changes
Dutch sustainability hub Fashion for Good has published a new strategy to enable wider adoption and scale of regenerative fashion innovations.
This involves a commitment to bolstering the Innovation Platform and deepening efforts in brand uptake, supplier integration, financing and impact measurement.
As part of this, the Fashion for Good Museum will close and, starting in June 2024, evolve into an expanded blended use and co-working space to encourage more collaboration between its start-ups and innovators.
The museum’s final exhibition is set out as a grand finale around circularity and is scheduled to open its doors at the end of January.
Since its launch in 2017, 2,800 innovations have been assessed by Fashion for Good and 173 innovators have been through FFG programmes with 34%, or 59 innovators, having realised first implementations with industry partners.
The FFG partner base consists of 25 brands, retailers and manufacturers, representing around 12% of the industry. There have been 400 “implementation cases” and 15 collaborative projects in areas such as materials, processing, chemical recycling and transparency.
Since 2018, the museum has welcomed over 100,000 visitors and curated 13 exhibitions.
Fashion for Good remains committed to its mission, with a renewed focus built on five pillars:
• Innovators: Establishing a dedicated Scaling Team to provide bespoke support for winning innovations focused on brand uptake, supplier integration, financing and impact measurement.
• Suppliers: Launching the Strategic Supplier Programme to engage brand’s key suppliers actively in scaling and implementing promising innovations and orchestrating supply and demand.
• Brands: Enabling brand partners to take advantage of opportunities by facilitating cross-functional innovation agendas, structures and processes
• Investors: Stepping up investment support to cover all innovator stages and capital types.
• Public: Ensuring public awareness about the role of innovations by sharing insights, learnings and demonstrating proof points, amplifying our voice on innovations and industry change via our own channels and media partnerships.
Katrin Ley, managing director at Fashion for Good, explains: “As Fashion for Good navigates the evolving landscape of the fashion industry, we are poised to intensify efforts through our Innovation Platform. This move is not only about adapting to change but leading it with focused and effective action. We're making operational adjustments to drive industry-wide innovation adoption more effectively. This strategic shift goes hand in hand with the decision to close the Fashion for Good Museum.”
Read Inside Denim's Dialogue with Katrin Ley
