Cotton Inc pushes recycling initiative for jeans’ anniversary
17/05/2024
Since its inception in 2006, the programme has found uses for jeans that cannot be repaired or recycled, for instance providing insulation for 2,000 homes in the US.
Over 5.2 million pieces of denim have been recycled through the programme, according to the not-for-profit funded by US cotton growers.
Andrea Samber, director of brand partnerships at Cotton Inc, said: "The invention of blue jeans marked a pivotal moment in the history of fashion.
"From their humble beginnings as functional work attire to becoming a global fashion staple, blue jeans have captured the imagination of people across generations and cultures."
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