Naia Renew enters denim market
05/06/2024
Fabrics made from Advance Denim, Kilim, Kipas, Realteks and Calik Denim have already been developed and are on show.
“The added value we provide brands is not only a fashionable but also a sustainable fibre,” says Carolina Sister Cohn, in charge of textiles marketing for Eastman. “Naia has a strong and transparent sustainability story that brands can pass on to their customers and denim lovers all over the world, making them more aware of their choices. Third-party certifications play a key role in this scenario because what we promise is verified and proven.”
Naia Renew is made from 60% sustainably sourced wood pulp and 40% certified recycled content derived from Eastman’s patented chemical recycling technology. This process produces a circular, fully traceable, biodegradable and compostable cellulosic fibre with a reduced carbon and water footprint, it says.
Image courtesy of Eastman
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