Walmart ‘refreshes’ Gen Z range
17/06/2024
The first collection drops on July 16 and will feature what the retailer says are “new modern shapes” such as baggy fit jeans, cropped tees and oversized sweat sets made from higher quality fabrics including seamless stretch, power mesh, lux fleece and authentic denim fabrics. It says that 80% of this 130-piece range will be priced under $15.
“Refreshing our private brand portfolio is critical to our fashion strategy as we evolve our assortment to resonate not only with our core customers, but the next generation of Walmart shoppers,” said Jen Jackson Brown, who leads Walmart’s fashion brands.
Image courtesy of Walmart
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