Hiut receives royal seal of approval
Welsh jeansmaker Hiut Denim welcomed Catherine, Princess of Wales to the factory to celebrate the commitment to keeping the skills of British textiles alive.
As part of her visit, she viewed the new styles with the design team, turned her hand to pattern cutting and had tea with the experienced jeansmakers, the ‘grandmasters’.
Johann von Loeper, who took over the business from founders David and Clare Hieatt in September, said: "As the owner of Hiut, the day left me immensely proud. Proud of the team, proud of the idea that skills can be passed down, and glad that someone in a position to champion British textiles and fashion brands could see, up close, what we do and why it matters. The visit was a reminder that the way we make things shapes the world we live in.”
Hiut’s sales were boosted when Meghan, Duchess of Sussex wore the jeans during an official visit to Cardiff with Prince Harry in 2018.
