Gap x Cult Gaia prep for holiday season

08/10/2024
Gap x Cult Gaia prep for holiday season
In another sign that brand Gap is pushing its aesthetic boundaries, the retailer has teamed up with LA-based Cult Gaia for a capsule collection launching this week. The two companies had previously worked together on a bohemian chic range in 2021.

Founded in 2012 and designed by Jasmin Larian Hekmat, Cult Gaia has reworked Gap’s classics in the new drop. “This collection with Cult Gaia is a beautiful reimagining of Gap icons with a partner who shares our obsession to product detail,” commented Mark Breitbard, President & CEO of Gap brand.   

"Each piece in this collection is thoughtfully designed to inspire creativity, blending art and function in a way that feels unique and timeless,” added Jasmin Larian Hekmat, founder and designer of Cult Gaia.

Photo courtesy of Gap Inc.