Old Navy plays up 90s nostalgia for its 30th anniversary
11/09/2024
“At Old Navy it’s not just about the fashion, but the joy we experience in it,” said Zac Posen, the group’s Chief Creative Officer. “If we look back at the 90s, it was a moment of moving from possibilities to reality, the juxtaposition of pop culture meeting indie culture, meeting hip hop. It was a time that allowed people to express themselves and their self identity – and that’s what the team has re-created with the ‘94 Reissue collection.”
The capsule collection features Old Navy classics such as baggy jeans and cargos, tracksuits, bucket hats and its iconic performance fleece.
Co-hosted by Old Navy and The Cut, a 90s Throwback Party is scheduled during New York Fashion Week at Webster Hall.
Old Navy, which could be considered an early player in the world of fast fashion, is sold in 1,200 stores that are either owned and operated by the group or franchises. This division had the best results in the group’s latest quarter.
Image courtesy of Old Navy
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