Dancers show fluid movement in Gap’s loose fits

27/08/2024
Dancers show fluid movement in Gap’s loose fits
US fashion brand Gap has chosen dancers and artists for its autumn denim campaign to show how the baggy fits enable free movement.

The campaign, ‘Get loose’, stars pop star Troye Sivan and the dance group CDK Company.

Mark Breitbard, CEO of Gap, said: "This fall, we are celebrating Gap's 55-year heritage in denim with a collection of loose styles that allow for self-expression.” 

Key styles include the women’s baggy, extra baggy and horseshoe jeans, plus men’s ’90s loose jean, baggy jean and denim cargos.