AGI Denim highlights a softer version of authenticity
18/10/2024
Denims in the new Soft Serve collection are the result of the company’s Soft-Tech technology along with specially chosen fibres and fabric finishing. Together, they make it possible to create fabrics that combine the dual nature of authentic denims, from their rugged origins to their irresistible comfort once broken in. Fabrics come in weights ranging from 8.5 to 13.5 ounces and in 100% cotton or with stretch. Some references offer added drapability thanks to the presence of Lenzing’s Tencel Lyocell and Ecovero fibres.
"Denim has often been about ruggedness, but with Soft Serve, we’ve taken it a step further, offering a luxuriously soft hand feel while preserving its iconic character," commented Hasan Javed, head of AGI Denim. “This collection balances denim’s inherent strength with unparalleled comfort, blending innovation and tradition seamlessly into one fabric.”
Photo courtesy of AGI Denim
Share this story:
