Levi’s expands Haus of Strauss concept
Levi's has announced it is adding to its Haus of Strauss locations, with the next venue planned for Paris.
The first Haus opened almost 20 years ago in Los Angeles, with current locations also in London (pictured), Tokyo and Mexico City.
The locations are described as “a haven where talent, creatives and industry leaders can come and experience the best expression of the Levi’s brand”.
Temar Biratu, head of marketing in the UK, said: “We know that trends begin as ideas and lifestyles on the fringes of culture. The Haus allows us to interact with the people who drive culture and shape the fashion trends that become mainstream.”
London Haus is connected to the UK PR Showroom, home to next season’s collection and which hosts appointments with editors and stylists who loan product for editorial shoots.
Stephanie Isaacs, Haus of Strauss and VIP relations manager, added: “By curating memorable experiences for all who come in, whether for a personal fitting or to attend our events, we keep building meaningful relationships and maintain our position as a trusted authority among our community.”
