Better Cotton upgrades to certification
06/02/2025
The Swiss organisation is also phasing out mass balancing in favour of physical traceability, adding another level of security and trust to the label. Speaking of which, a new label for ‘Physical Better Cotton’ will be available to brands and retailers later this year.
The switch to a physical tracer was launched by Better Cotton in 2023, and the organisation said that 306,000kg of Physical Better Cotton had been sourced by its members.
The organisation’s former mass-balance based system will be fully phased out by May of next year.
Image courtesy of Better Cotton