AFM celebrates Regenagri 'milestone' for farms in Pakistan

19/06/2024
AFM celebrates Regenagri 'milestone' for farms in Pakistan
Vertically integrated denim and jeans manufacturer Artistic Fabric Mills (AFM) has received Regenagri certification for a farming project it is supporting in Pakistan.

With AFM production facilities previously Regenagri certified, this "milestone" completes the chain of custody for regenerative cotton processing at AFM, ensuring transparency, responsibility and eco-conscious practices from farm to fashion, it said.

The project was launched last year in the Barkhan region of Baluchistan, covering 501 farmers across 7639 acres of land, with funding from AFM and implementation by WWF Pakistan.

Women are taking on leadership positions in regenerative farming initiatives, influencing decision-making and driving change. “By challenging traditional gender norms, we are fostering a community that values gender equality and promotes sustainable agriculture practices, enabling women to connect with all shareholders from cotton industry, share knowledge, and build support networks within textile sector,” said the company.

Saba Iqbal, director of Artistic Fabric Mills, said the project will contribute to global efforts to mitigate climate change by reducing emissions and sequestering carbon, reducing greenhouse gas emissions and contributing to climate resilience. “We believe this initiative will have a positive impact on the entire cotton value chain,” she added. “AFM remains dedicated to scaling up regenerative cotton farming, working closely with all stakeholders to promote sustainable agriculture practices and fostering positive change in the denim industry.’’

Regenagri is an international regenerative agriculture programme for securing the health of the land and the wealth of those who live on it. It supports farms and organisations transitioning to holistic farming, increasing soil health, encouraging biodiversity, reducing green house gas emissions and sequestering CO2. Regenagri also provides farmers with routes to additional funds through carbon credit markets and environmental subsidies.

Image credit: AFM