Schnaider thinks ‘inside the box’
Ukrainian denim brand KseniaSchnaider, the brainchild of husband and wife duo Anton and Ksenia, has released a limited-edition collection called ‘Think inside the box’, featuring square jeans that “offer an architectural twist on classic denim”.
Anton Schnaider said: “In the digital realm, clothes often appear boxy, cubic and low-poly due to technical limitations - think Roblox, blocky avatars and pixelated aesthetics. Typically, fashion adapts to these constraints in virtual spaces.
“This time, however, we reversed the process by extracting that digital look and making it physical. The result? Literal cubes. Jeans, jackets, t-shirts and caps are all reimagined as rigid, geometric, box-shaped forms - as if they were exported straight from a video game.”
What began as a playful, slightly absurd experiment quickly evolved into a full-fledged conceptual study, he added, and even if they look unusual, the garments are wearable and comfortable.
Production facilities are located in Ukraine and belong to the brand. It has collaborated with Adidas Originals, and has also participated in Bluezone and PV Denim.
Picture credit: Ira Green
