First denim show for Weturn

23/05/2025

French circular economy start-up Weturn chose PV Denim in Milan to showcase its growing collection of denim fabrics. The company founded in 2019 by Sophie Pignières has two key activities. One is to help brands and retailers find the best channels for their excess stock, mandatory since the French AGEC law came into effect requiring apparel brands and retailers to dispose of their unsold goods responsibly. The other is to recycle their unused raw materials into new yarns and fabrics. To make this novel system work, Weturn takes in only pure cotton waste.

The young company has developed a collection of denim fabrics that is a key part of its offering. “Denim is a good candidate for mechanical recycling as we can even keep its original blue shade,” Helene Geneau, production manager, told Inside Denim. Weturn yarns and fabrics are made from blends of recycled cotton with organic and/or regenerative cotton. The recycled content, it contends, should be suitable to make high quality products.

Weturn works with spinners and weavers located in Europe (France, Italy, Spain and Portugal) to keep emissions down and build up an operational and local supply chain.

First denim show for Weturn - insidedenim: Glo

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First denim show for Weturn

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