Wrangler launches Accelerating Circularity collection
Denim brand Wrangler has launched a collection made with fibres from the Accelerating Circularity project, now available at Walmart in the US.
As part of its US-based trials, 23 tonnes each of post-consumer and post-industrial cotton were recycled, working with supply chain partners to turn used textiles into new products.
The Wrangler x Accelerating Circularity jeans contain 26% recycled cotton (50% post-consumer, 50% post-industrial), alongside virgin cotton and elastane for stretch.
Partners included Bank & Vogue (post-consumer) and Martex (post-industrial); mechanical recycling by Giotex & Estopas; yarn production by Parkdale; and fabric production by Cone Denim.
Karla Magruder, founder of Accelerating Circularity, said: “This launch is a proof point that circularity is not just a concept, it’s happening now. Through collaboration across the supply chain, we’ve shown that used textiles can become a viable feedstock for new products at scale.”
The next goal is recycling 325 tons of used textiles as part of Accelerating Circularity’s Clinton Global Initiative Commitment to Action.
