Footwear licencer and brand owner Genesco will design, source and market men’s, women’s and children’s footwear under the Wrangler brand through a multiyear licensing agreement.

The initial collection, launching in autumn 2026, will feature a blend of classic Wrangler designs: everyday workwear, casual lifestyle and Western-inspired silhouettes.

Steve Armus, vice-president of licensing and collaborations at Wrangler, said: “This partnership will strengthen our brand presence and allow more consumers to experience the quality and heritage of Wrangler in an exciting new product category.”

Share this story: