Wrangler’s vision of a perfect fit
28/08/2024
Smart design features include a contour waistband that has four panels, instead of the more common two, to reduce waistline gaps, along with the brand’s “yoke-over-body construction” and angled back pockets that provide a measure of lift and shape to highlight curves.
“There has been a long-standing demand among female consumers for jeans that cater to diverse needs and body types,” said Vivian Rivetti, vice president of global design at Wrangler. “The Bespoke collection sets a new standard in the denim space, emphasising inclusivity and comfort with styles that honour women of every shape and size.”
The styles were developed following interviews with the brand’s women employees who also front the launch campaign.
Image courtesy of Kontoor Brands
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