New finish and weave techniques boost Kontoor jeans’ durability
Kontoor has announced a new technology that bolsters clothing’s resiliency to activity, washing and drying.
The first iteration hit the market last year, in abrasion-resistant jeans for boys.
The same technology is now being applied to Wrangler jeans and workwear, and Lee jeans, with additional product hitting the shelves later this year.
“This technology makes the jeans much more resilient,” says Dhruv Agarwal, vice-president of sustainability, innovation and development. “This new technology starts as a superior product and stays stronger, wash after wash, compared to conventional jeans and pants.”
The formula, which Kontoor started developing in its innovation lab in 2019, is a combination of better fibre technology, new spinning and weaving techniques to reduce friction, and a proprietary topical application that enhances the abrasion-resistance and the tear strength of the fabric. Now in its third generation of development, the technology has improved and become more readily available, allowing Kontoor to scale-up production and apply it to a wider range of products for all ages.
Image: Kontoor
