Wrangler campaign is first produced in-house
Denim brand Wrangler has launched its first global advertising campaign since 2021 and the first campaign created and produced in-house by Wrangler’s marketing and creative teams.
The sound track for 'Good Mornings' revives the 1970s hit 'Jeans On' by David Dundas and the cast is outfitted in vintage pieces from Wrangler’s archives, classic Western styles and new seasonal looks.
John Meagher, vice-president of global marketing at Wrangler, said: “Owning the morning is more than just getting your day started – it's harnessing the energy, opportunity and potential that each new day gives us.”
The campaign marks Wrangler’s return to national US broadcast. Kicking off during the Sunday Night Football game, it will run across a range of live NFL and college football games as well as the final season of Paramount’s hit show “Yellowstone” and on various cable networks. The global campaign will be seen across North America and key markets in Europe.
