Romanian denim brand No44 has launched a repair initiative developed in partnership with Turkish jeansmaker AllDenims, debuting at Copenhagen International Fashion Fair (CIFF), from August 5 to 8.

Patch & Play is a kit that includes upcycled denim patches alongside a needle, thread and a reusable pouch that doubles as a shoulder bag. 

All elements are crafted from production off-cuts, sampling scraps and remnants from No44’s circular initiatives such as No44 Renew and Rethinking Denim, which it worked with Isko on.

Claudiu Ciubotaru, marketing director at No44, said: “Patch & Play reminds us that flaws aren’t the end of the story, they’re the start of something new.” 

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