Nudie eyes Paris for next retail location
Swedish eco-brand Nudie Jeans has teased the location of its next store, which will open this coming April in the trendy Le Marais quarter of the French capital. The new space will also offer free repair services.
“France is taking important steps to regulate fast fashion. For us, this isn’t a future ambition. It’s how we’ve worked since day one,” commented CEO Joakim Levin in a social media post.
Late last year, the brand opened a new store with repair workshop in Bristol. Nudie said it repaired some 65,000 pairs of jeans every year.