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New start for IKKS

06/01/2026
New start for IKKS
French casualwear brand IKKS is entering 2026 under new ownership. In December, the economic tribunal of Paris chose an offer submitted by Santiago Cucci, president of HoldIKKS holding company and former head of Dockers, and Michaël Benabou, co-founder of online fashion retailer Veepee. They acquired the company for €700,000 and intend to invest €16 million, as reported by Le Figaro. 

The acquisition plan includes maintaining half of the retailer’s staff (roughly 500) in France and discontinuing the children’s ranges. 

To strengthen the brand’s image, Johann Bondu (pictured) has been named marketing director. Mr Bondu has held marketing management positions at Puma, Dockers and most recently G-Star. 

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