French retailer Kiabi joins Denim Deal
02/12/2025
The Mulliez family-owned retailer has been progressively increasing the proportion of lower impact fibres in its collections. It said that these now make up 86% of its fibre use and intends to bring this proportion to 95%, including 25% recycled fibres, by the end of this year.
Kiabi introduced its first Denim Deal-ready jeans in 2024. The denim fabric was made from 67% virgin cotton and 33% recycled cotton and the jeans were produced in France, at the Denim Centre, an automated facility located in Neuville-en-Ferrain, in the north of France. An experience that helped contribute to the Denim Deal’s technical expertise. The low-priced retailer is based in Hem, close to Roubaix, its network of 600+ stores brought in revenues of €2.5 billion in 2024 (up 5% compared to 2023).
Denim Deal events in France
Kiabi is a sponsor of the Circular Fashion Week and will be participating in two workshops, including one with the Denim Deal team on December 4. For more information on the week-long event see here.
Denim Deal is also hosting a Denim Deal Day with Denim & Desire today in Paris. The full day event includes a series of talks and workshops. Two new collaborative R&D projects should be announced and a call to French brands to join the collective.
Denim Deal-approved fabrics made by DNM, Sharabati, Çalik, SM Denim Mills, Bossa, Kipas, Iskur, Indigo Textile and Marmara Hemp will be presented at both events.
Photo courtesy of Kiabi
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