Santiago Cucci joins G-Star Raw

18/06/2024
The Dutch brand, now owned by WHP Global, has recruited Santiago Cucci as its “chief growth officer”. The French national was formerly at Levi Strauss where he held several positions including most recently as head of the Dockers brand. Before that, he had worked for Tommy Hilfiger, and Quiksilver.

“I’m so pleased and excited to onboard the raw denim journey as Chief Growth Officer and work directly with CEO Rob Schilder in building the next steps of its development,” declared Mr Cucci in a LinkedIn post.