American Eagle Outfitters has signed its first multi-year partnership with a sponsorship of Spanish footballer Lamine Yamal.

The five-year deal will span multiple campaigns and include limited-edition product collaborations. 

Jennifer Foyle, executive creative director for AE & Aerie, said: “American Eagle has positioned itself at the intersection of culture, and for our community, sports are a huge part of their identity. 

“Soccer attracts an unrivalled global following, and our multi-year partnership with Lamine Yamal centers AE at the heart of the fandom, highlighting our commitment to him, the sport and our customers.”

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