American Eagle Outfitters is increasing its connections to country music with sponsorship of US festival Stagecoach and a partnership with singer Ella Langley.

At the end of March, AE will debut the AE x Stagecoach co-branded collection, a month before the California-based festival.

Jennifer Foyle, executive creative director of AE & Aerie, said: “Driven by a new generation of artists and fans, AE’s partnership with Stagecoach, Ella Langley and Bailey Zimmerman is all about showing up at the intersection of culture and fashion.

"Through our signature AE jeans, we are bringing the denim-on-denim trends, relaxed fits and festival-ready looks that are defining our customers’ unique style.”

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