American Eagle's 20-year marketing slogan 'more relevant'
30/07/2024
Jennifer Foyle, president of AE and Aerie, said: “We are returning to our roots with Live Your Life - a celebration of American Eagle’s heritage and a reinvigoration of an iconic brand built on self-expression, belonging and endless possibility.
“Our classic silhouettes are paired alongside the hottest trends with Stovepipe, Barrel and Baggy Wide Leg jeans to deliver so much newness to curate your fall look.”
Tennis player Coco Gauff (pictured), 2023 US Open champion, returns for her second AE campaign. She also will debut her first fashion collaboration, Coco Gauff x American Eagle. The campaign also features American football player Trevor Lawrence and actors Kristine Froseth and Nikki Rodriguez.
American Eagle Outfitters operates stores in the US, Canada, Mexico and Hong Kong and ships to approximately 80 countries worldwide through its websites.
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