American Eagle targets student market with Ziegler - insidedenim: Glo InsideDenim

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American Eagle targets student market with Ziegler tie-up

01/08/2023
American Eagle targets student market with Ziegler tie-up
Fashion brand American Eagle Outfitters has introduced a 90s-inspired collection designed in collaboration with US reality stars Maddie and Kenzie Ziegler.

The sisters will debut the AE x Maddie & Kenzie collection on their social channels.

Jennifer Foyle, creative director for AE and Aerie, said: “The socially-connected Ziegler sisters and their personal approach to styling represent a genuine connection to our customer community, providing the inspiration to incorporate AE jeans into any outfit, for any occasion."

“We worked closely with the AE team to design pieces that show each of our individual styles while also drawing inspiration from an era that we love so much,” added Kenzie Ziegler.
 

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