AE’s Sweeney-fronted collection includes 200 fits of jeans
24/07/2025
US brand American Eagle Outfitters has presented actress Sydney Sweeney as the face of its autumn-winter campaign.
The campaign will include 3D billboards where Sydney will interact directly with passersby, a Snapchat lens where she speaks with Snapchatters and AI enabled try-on technology.
The collection will include 200 fits of AE jeans including more than 50 new styles, from the 70s-inspired High-Rise Flare to the Low-Rise Baggy Wide Leg.
Ms Sweeney said: “American Eagle’s commitment to creating pieces that make you feel confident and comfortable in your own skin is something that resonates with me. It's rare to find a brand that grows with you, the way American Eagle has for generations.”
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