Mud Jeans’ chief operating officer Dion Vijgeboom has been appointed CEO.

Announcing the change on LinkedIn, he said his 10 years’ experience in the Dutch company means he knows the organisation, the people and our circular mission “inside out”.

He said: “Over the past two and a half years, Jolanda Brink has led an important phase of professionalisation. During this period Mud Jeans evolved from an entrepreneurial startup into a mature, well-structured organisation creating a strong foundation for what comes next. 

“With this new role, my focus is on continuity and growth: strengthening our position in the markets where we operate, across all channels from wholesale to direct-to-consumer.”

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