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Fabletics launches first jeans

11/03/2026
Fabletics launches first jeans
Subscription based retailer Fabletics is launching its very first jeans this week. The inaugural range features 11 styles and seven washes, and was developed with denim expert Benjamin Talley Smith. They are priced from $79.95 to $119.95 for members and $109.95 to $174.95 for non-members.

“More than 1 million of our VIP members told us they wanted denim from Fabletics,” said Kelli Dugan, head of merchandising and design. In addition to the ever-strong lifestyle appeal of denim, Fabletics may also have been motivated to launch the line as the athleisure market slows down. 

Image courtesy of Fabletics

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