Jane Pattinson, senior vice-president and global head of design at Gap, explains how Gen Z and Millennials have influenced fits in its autumn campaign Better in Denim, and explains why the company’s social strategies are among the aspects she is most proud of.

The ‘Godfather of Denim’ tells Inside Denim how he sees advances in technology adding another dimension in terms of design and flexibility

Consultant Miles Johnson acknowledges the dichotomy between balancing profit and sustainability but says there’s no excuse to not work in a better, more collaborative way.

After years in Manhattan, Lunasalt Denim founder Terrence Ruggiero swapped one busy island for another – moving to Nantucket to build a life shaped by the sea, denim, sailing and oysters.

Claudiu Ciubotaru, marketing director at Bucharest-based denim brand No44, says the Romanian market is maturing, with demand shifting towards timeless, well-made pieces that don’t chase trends

AllSaints’ head of women’s denim, Mariella Ertl, tells Inside Denim how close relationships with suppliers are vital as the brand expands globally.

What do auxiliary chemicals do exactly and why do we need to know? Denim’s top chemists explain how their expertise helps create the magic – and why a few more cents at garment level makes a lot more sense for the environment.

The UK brand has come a long way in a little over 10 years and is now making its Japanese ties even stronger as it launches production with a Kojima manufacturer. Co-founder Kelly Dawson explains the ethos.

Mariette Hoitink, owner of talent agency HTNK and co-founder of the House of Denim Foundation and Jean School, with Denim City Amsterdam as her homebase, sees the education of talent as the key to the future of denim.