OTB’s digital showroom ‘turn obstacles into opportunities’
Diesel owner OTB has launched a digital showroom offering its SS’21 collections from all its brands, which it says was “born out of the necessity to face the current situation but has turned into a real opportunity”.
Buyers will be guided through remote buying sessions by vendors connected live and allows for customized solutions to reflect the style, environment, and digital assets of each brand.It says products will be digitalized with high-quality 360° images and videos and 2D close-ups, starting from the exploration of the look book and followed by the complete collection catalogue.
The digitalisation will also help reducing samples production and travelling emissions, says the group.
Renzo Rosso, president of OTB, said: “I always thought that limits exist only in our minds and obstacles can turn into opportunities. Difficult times call for courage, alternative ways of thinking, and creative ideas.
"Like this project: innovative, digital and sustainable – for the people, for the environment, and for the future of fashion."
