Wrangler's growing outdoor brand lands in Europe
14/12/2020
Denim brand Wrangler is launching its outdoor clothing line in Europe, following its success in the US, with the first collection available online and at 400 Dressmann stores across Scandinavia.
All Terrain Gear (ATG) by Wrangler offers quick-drying, water-repellent fabrics, mesh venting and convertible wearing systems.Simon Fisher, managing director of Kontoor Brands for Europe, said: “We are excited to offer this collection, including regionally specific styles, to our European consumers. And based on growing consumer demand for ATG by Wrangler, we are actively expanding the collection with new categories, including a female collection in the coming year.”
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