Welsh start-up applies TikTok feedback to denim designs
17/08/2021
Followers told Antur Supply Co they wanted deeper pockets, with a flap to stop phones falling out. The design also includes a ‘gusset’ for ‘free movement and durability’.
Founder Osian Gwynedd said: “I recently created a Tiktok video that hit 1.2 million views, showing the deep pockets on our women's denim. Women need deep pockets!”
He added he wanted to increase comfort and durability, and chose a blend of cotton, Lycra’s Coolmax and elastane for the fabric.
The fabric is coated with Silverplus for water-resistance, anti-odour and anti-bacterial, and the thread is Coats’ EcoVerde recycled polyester.
At the time of writing, Antur Performance Denim had reached around 75% of its £25,000 target.
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