Over the past 12 months, the company has removed 2,400 website listings and over 800 social media profiles and posts that infringed on its trademarks.

Julien Born, CEO of The Lycra Company, said:  “When our brand names are used on inferior products, it not only damages the consumer’s perception of our brands, it can also diminish the value of a customer's investment in our products.

“We have significantly invested in innovation, branding and marketing for decades, so we will always fight to protect and defend our intellectual property to the fullest extent of the law.”

 

In the past year, The Lycra Company has been granted 52 patents globally for innovations across a range of technologies, including new polymers, fabric constructions, stretch and performance technologies, as well as processes for apparel and hygiene applications.