Pacsun brings Cotton Inc’s denim recycling to younger audience
It has introduced denim recycling bins in stores, and customers can bring jeans made with at least 90% cotton into store for 10% off their next Pacsun jeans.
Andrea Samber, director of brand partnerships at Cotton Incorporated, said: "With their focus on Gen Z, Pacsun has a pulse on unique and innovative ways that engage their customers, and we are excited to help Pacsun introduce younger consumers to their commitment to cotton sustainability by recycling old denim.”
PacDenim For A Better Tomorrow is part of PacCares, a philanthropic initiative dedicated to the health and well-being of young people and an extension of the "#Get Your Jeans On" social initiative introduced as part of Pacsun's 2021 Pre-Fall campaign.
Kelly Mahoney, senior director of merchandising for denim at Pacsun, said: "It's really incredible that we can introduce such an impactful initiative around denim, being one of our best-selling categories at Pacsun. It is a simple, yet effective way for our consumers to give back and add to our eco footprint."
