Pacsun introduces new premium range

26/06/2025
Pacsun introduces new premium range
Jeans, baggy shirts, crew neck sweaters, basic tee-shirts and tanks, Field of Study by Pacsun is a new cleaner and more polished range launched by the Los Angeles-based retailer better known for its relaxed casualwear. Targeting Gen Z, Millennials as well as mature customers, the collection is positioned at a slightly higher price point ($25.00 - $150.00). 

This collection, which was developed in-house, is a reflection of Pacsun evolving with its audience, the retailer said. “It’s for the customer who grew up with the brand and is ready for a cleaner, more put-together wardrobe that’s rooted in the effortless California aesthetic.” 

Pacsun has been noticing “customers investing more in pieces with staying power and their appreciation for quality. This label provides staples that refine personal style but also grow with them as they do,” commented Richard Cox, head of merchandising.

The new range is available online and in 25 stores across the United States. 

Photo courtesy of Pacsun