Pacsun promotes new diverse denim range
15/07/2022
The 200+ new styles for fall 2022 include a wider array of “anything goes” denims from low-rise to mid-rise, flare, bootcut, cargo, balloon, straight, mom, relaxed and beyond. Trends driving the new ranges include genderless designs, 90s nostalgia and workwear.
“With the exit from skinny jeans accelerating quickly post-pandemic, there has been a range of leg shapes trending as well as heavier, less stretch and non-stretch denim gaining popularity,” said Pacsun president Brie Olson.
Seeking to become a go-to denim destination for Gen Z, Pacsun is launching a vast back-to-school campaign #MyDenimStory in stores, online and on social media (Instagram, TikTok, Snapchat, Twitter and Discord). Store merchandising, decors and window displays will highlight the denim campaign. Select stores will also feature Bear sculptures made from recycled jeans. The campaign will extend into the metaverse, as Pacsun has partnered with DressX to offer virtual try-on experiences for key denim styles. The retailer will be opening a Denim Shop in its Pacworld on Roblox and produce a Pac Mall Rat NFT denim mini-series with unlockable content. Finally, the bear sculptures will be paired with a commemorative digital token (NFT).
Image of Pacsun’s #MyDenimStory back-to-school campaign
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